Why our brand kit lives on the website
We put our colors, fonts, icons, wallpapers, and a play-in-browser presentation on gattyworks.com/design, so anyone can grab the right asset without asking.
Go to gattyworks.com/design and you will find our entire brand kit. Colors, fonts, the GW monogram, icons, wallpapers, and LinkedIn covers, all downloadable. Here is why we put it on the public site instead of a locked folder.
The boring problem it solves
Brand assets go missing exactly when you need them. A partner is building a deck and cannot find the logo. A client wants to add our mark to their site and emails us for the file. Someone exports a four-year-old PNG because it was the first hit in their downloads folder.
Every one of those is a small delay and a slightly wrong result. None of them should need a person in the loop.
So we removed the person. The /design page is the source of truth. If you need our logo, our color values, or a wallpaper, it is one click, in the format you want.
What is actually on the page
- The GW monogram and full wordmark, in light, dark, and teal, as SVG and PNG.
- The color palette with hex values and usage notes.
- The type system: which font does headlines, which does body, which does code.
- Wallpapers and banners, including LinkedIn cover sizes, ready to drop in.
- A spacing and layout reference, so anything built on top stays consistent.
It is the same kit we use internally. There is no separate, nicer version we keep for ourselves.
The part that plays
There is also a presentation built right into the page, in a light and a dark version. You click play and it runs as a silent slideshow: who we are, what we ship, the stack, how we work.
This is for the room, not the search engine. At a college talk, a booth, or an event, we open a browser, click play, and talk over it. No deck file to email around, no projector adapter surprise, no app to install. The presentation is just a URL.
We update it as the studio changes, so it does not go stale the way an exported deck does.
The site is the portfolio
There is a quieter reason all of this is public. The page is proof. If you want to know whether we can design, the most honest answer is the thing you are looking at: the brand kit, the presentation, the motion, the type. We did not write that we are good at design. We showed it, and handed you the files.
One tradeoff worth naming: a public brand kit means anyone can use these assets, so we keep the page to brand assets only, never client work. Next step: open /design and grab what you need.