KORAAI: selling handwoven textiles through the room
The KORAAI concept uses an Indian living room, practical size choices, and a working bag to make textiles easier to buy.
A dhurrie is easier to judge under a sofa than on a white product card. KORAAI begins with the room, then gives the buyer a way to work out size and price.
KORAAI is our fictional Indian home-textile store for handwoven dhurries, throws and cushions. The collection, prices and imagery are concept material. Its business goal is to move a buyer from room inspiration to a confident product and size choice.
Editorial first, buying decisions second
A deep-green interior opens the page. A warm ivory product grid brings the three products into view, and a woven-detail panel explains the material without inventing a maker story. The layout takes its contrast and pace from Musemind's crockery and kitchenware concept, while the products, Indian room, wordmark and images belong to KORAAI.
The size guide has a sales job
The dhurrie page lets a visitor choose a size and quantity. The size guide answers where each format might fit before the visitor adds anything to the bag. Quick-add controls, product links, a persistent sample bag, quantity changes, removal and an INR subtotal make the path testable. No payment or real order is available.
The store avoids unverified claims about weaving partners or fulfilment. The Ministry of Textiles handloom product list helped ground the home-textile category; it says nothing about this invented collection. The small woven-grid button mark and typographic footer keep the identity tied to the product rather than a generic shopping arrow.
Explore KORAAI by opening a product, changing its size and checking the bag.