What is next: tools, SEO, and spinouts

Here is what we are building next on gattyworks.com. Small, genuinely useful tools, made easy to find, with the good ones spun out into their own apps. This post is the plan, written down so we can be held to it.

Why tools, not more copy

A page that says we can build is a claim. A tool you can use in ten seconds is proof. If a free tool on our site saves you a real annoyance, you already know we can ship, and you know what it is like to work with what we make.

That is the whole idea. Tools are the demo, and they are useful whether or not you ever send us a brief.

Making them findable

A tool nobody can find helps nobody. So before adding tools, we did the unglamorous SEO work on the site itself.

In the last pass we:

• Added structured data so search engines read the studio as one entity: a ProfessionalService with our real locations, services with prices, and an FAQ that is eligible for rich results.
• Removed a fake search-action signal that claimed a site search we do not have.
• Pointed our markup at the real LinkedIn, Instagram, GitHub, and X accounts, since dead links there hurt how a search engine ties the brand together.
• Shipped a sitemap, canonical URLs on every page, a web app manifest, and Open Graph images that render correctly across WhatsApp, X, Slack, and LinkedIn.
• Kept the site fast: static export, self-hosted fonts, and no tracking scripts slowing the first paint.

A small piece of that structured data, the kind a search engine reads but a visitor never sees:

{
  "@type": "Service",
  "name": "24-hour marketing website",
  "offers": {
    "@type": "Offer",
    "price": "599",
    "priceCurrency": "USD"
  }
}

None of that ranks a page on its own. It just makes sure that when a tool of ours is the best answer to a search, nothing on our end is getting in the way of it being found.

How we pick what to build

We are not going to ship novelty. The bar for a tool is simple:

• It solves a real, repeated annoyance, the kind you hit often enough to remember it.
• It is small enough to ship in a sprint, not a quarter.
• It is useful on its own, even if you never hire us.

We find these the same way we find good product ideas for clients: by watching where people waste time, and asking what we keep wishing existed.

Spinning out the winners

Most tools will be quiet, and that is fine. The cost to ship one is low, so we can afford for most of them to be modest.

But when one gets real traction, we will not cram it into a corner of this site. We will give it its own name, its own page, and room to grow into a proper app. The studio site stays the front door. A tool that earns it gets its own house.

Next step: send the annoyance to [email protected], or watch this blog. The first tools land here.